Structure
Structure wins more deals than rate.
Conventional lenders stall on anything with a story. Private capital moves on equity and asset quality. If the collateral is there, the deal funds.
Market Position
SoCal inventory is tight. Equity is still real.
LA, Orange, Riverside, and San Diego continue to hold value. Distressed assets at the right basis represent the clearest opportunity in the current cycle.
Velocity
Timing is the variable most investors underestimate.
Deals that sit get shopped. Capital that moves fast closes. Ten-day funding is not a promise — it is a function of how prepared the file is.